EPHECT® is an official US Registered Trademark - Ephect,LLC
Jeffrey W Fullen, professionally known as Ephect, is an American independent hip hop/rap recording artist, songwriter, music producer, and visionary content creator. Originated from the eastside of Indianapolis, Indiana, Ephect's artistic journey has been shaped by a lifelong passion for music and entertainment and a relentless pursuit of creative excellence.
From an early age, Ephect demonstrated a keen interest in the arts and creative endeavors, setting him apart from his peers who mainly favored sports. Embracing this artistic inclination, he immersed himself in various artistic classes throughout middle and high school, exploring mediums such as drawing, crafts and music. While physical education and sports eluded him, his mother Sherry, wholeheartedly supported his artistic pursuits, gifting him art supplies and music instruments on birthdays and holidays.
Around the fourth or fifth grade, Ephect's life was forever transformed when he encountered hip hop through his friends and classmates. Captivated by the genre’s magnetic rhythms and the alluring lifestyles of rap artists projected through MTV and influential music magazines, he began crafting his own rhymes. While his mother went shopping, he would usually always stop by the record store inside the shopping malls and wander around the rap and hip hop section. Guided by the artistic influences of rap icons like LL Cool J, Naughty by Nature, Dr. Dre, Beastie Boys, and many others, his passion for music flourished. However, it was the groundbreaking release of Master P’s “Ice Cream Man” album in the mid-90s that ignited Ephect's entrepreneurial fire. Fascinated by Master P’s business acumen and the marketing genius behind the No Limit Records movement, he was inspired to pursue a rap career and establish his own record label and production company. He delved into music business books at the local library, seeking knowledge and honing his craft.
As the late 90s unfolded, Ephect connected with friends and fellow aspiring artists, forging creative collaborations and recording music in his mother’s basement. While his journey in music production and business experienced its highs and lows over the years, Ephect took a bigger pivotal step in 2004, betting on himself by registering his first business, New Method Productions, LLC, as his own production company.
Beyond business ventures, Ephect’s artistic vision drew inspiration from rap icons such as 2Pac, Eightball, Dr. Dre, Eminem, and 50 Cent, further fueling his creative fire and writing inspirations. In April 2007, he made a significant breakthrough with the release of his debut solo album, “Facing the Truth.” Embracing the power of the internet and Myspace, Ephect transformed his page into a hub for music promotion and business ventures. He began performing regularly, with almost monthly live shows in the Indianapolis area, establishing a solid presence within the local music scene.
Recognizing the importance and popularity of mixtapes in the industry, Ephect and other artists from the New Method Productions team embraced the Mixtape circuit. In the fall of 2008, he released his promotional mixtape, “Scattered Thoughts,” distributing hundreds of CD copies throughout Indianapolis. Meanwhile, he juggled his roles as a music producer and artist, producing beats and music for other artists under his independent record label while featuring on his teammates’ albums and mixtapes.
With the rise of digital music platforms, Ephect adapted seamlessly, releasing his first digital album, the dynamic “Drive 101 EP,” in December 2010. This marked the beginning of his foray into music video production and release on YouTube, unleashing his visual creativity to complement his mesmerizing tracks. Since then, Ephect has consistently released singles and music videos, harnessing the power of social media and his website www.itsEphect.com to cultivate his brand and captivate audiences worldwide.
With each passing year, in 2017, he finally cemented his legacy by trademarking the name “Ephect,” an emblem of his unwavering commitment to his craft. Embracing the advent of music streaming services like Spotify and Apple Music, Ephect’s resurgence reached its pinnacle with the release of his second full-length solo album, “The Nphection,” in September 2018. Virtually every song on the album boasts an accompanying music video, filmed and edited by Ephect himself, showcasing his versatility and boundless creativity.